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The Benefits of Plain Text Emails
Email marketing agencies and experienced marketers typically default to flashy designs and multimedia elements when sending mass emails. However, the simplicity of ugly, plain text emails can make them a powerful tool. In this blog, I explain the benefits of plain text emails that may make them the best choice for your next campaign. Top…
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How to Write Effective Plain Text Emails
Email marketing tends to be dominated by flashy, HTML emails. So why are plain text emails making a powerful comeback? It may seem counterintuitive, but the simplicity of plain text emails often outperforms their HTML counterparts. This blog explores why plain text emails often outshine HTML emails and provides a step-by-step guide on how to…
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Do Plain Text Emails Still Work?
Do plain text emails still work? Or has the world moved onto flashy, eye-catching HTML emails? In this blog, we’ll answer that question and see why designed, HTML emails come with some drawbacks. Read more to see which format is best for your business. Why HTML Emails May Not Be Better HTML emails, while visually…
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HTML vs. Plain Text Emails: The Ultimate Guide
In the ever-evolving world of email marketing, the debate between HTML vs. plain text emails comes down to a lot more than just aesthetics. In this blog, we’ll explain the differences between these two email formats, the pros and cons of each, and how to effectively use them in your business. Explore which format will…
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What Is a Plain Text Email?
Despite their simplicity (maybe even ugly-ness), plain text emails can be extremely effective in driving action for businesses. In this email, we’ll cover what a plain text email is and how it can benefit your business. A plain text email contains only text without any images, graphics, or HTML formatting. It is the simplest form…
Cut Costs, Boost Engagement.
Explore the power of plain text emails…
Most marketing agencies advocate for HTML-designed emails. Not necessarily because they’re more effective, but because they justify higher fees and ongoing dependence.
But plain text emails have many benefits over their HTML counterparts. And unless you test using plain text emails, it’s impossible to decipher which works best for you.
This website was built to help you explore plain text emails, and be your guide for crafting them effectively.
Remember: Less is Oftentimes More.
Kyle Jennings
Copywriter | Marketing Strategist